Scale Budget When
VIP-POST CPA below $35 for 3+ days
Retargeting ROAS above 4x
Friday or Saturday with strong morning signal
Max 20-30% increase at a time
Wait 3-4 days between increases
Pull Budget When
VIP-POST CPA above $40 sustained
Retargeting frequency above 3.5
ROAS drops below 3x on any campaign
Tuesday/Wednesday low-intent windows
Audience Network spend detected
Ad Schedule
Sunday: Ads on 9AM — off 10:30PM
Friday: Ads on 6AM — off 10:30PM
Saturday: Ads on 7AM — off 10:30PM
Mon-Thu: Ads on 3PM — off 10:30PM
MTR Following: Always on 24/7
Creative Refresh When
CTR drops below 1.5% on VIP-POST
CPA increases 30%+ week over week
Same ad running 10+ days to same audience
Retargeting frequency hits 4+
New creative: add alongside, never replace winner